Black Friday: An American Tradition

So i do know that this is rather late, but i did need the time to formulate this idea.
So Black Friday.
We can all agree that its pretty disgusting. Making people work on thanksgiving. People being killed and injured over deals that are the same the following week. Not the best time.

We can all sit around and discuss how people fall for the tricks of big business saying "40% off!" when in reality, they altered the prices so the deals all cost the same.

The way I look at it, people are stupid, but not that stupid.

I believe that most of the shoppers on Black Friday know that the deals aren't the greatest. That they can go in a week and still get their grifts. Those who i talk to who go shopping, they say things such as "yeah i'm going out with my friends" or "well we went last year too".

Perhaps at first, black friday was a clever way to trick customers to buying more or simply just getting first in line. But in todays holiday season, I believe that most shoppers just do it as a holiday tradition.
Similar to decorating the Christmas tree or making the traditional Christmas breakfast.

As much as Black Friday is kinda horrible and people get injured and such, it has evolved into a yearly tradition of the holiday season. Interpret the fact that its "tradition" as you will.